Creativity in Catalog Design
You donít need a masters degree in arts or English to create a catalog that attracts attention and grabs customers for you. This is because drawing prospects will mostly depend on the impression that you will create in the first few seconds that a reader will take hold of your catalog. Your logo, packaging style, color choices and printing quality should work together to help you succeed. Understand that your business image is priceless but the design and printing process does not have to be costly. These days, catalog design has gone a long way Ė from the usual product information catalogs to these daysí unusual catalogs with bizarre color and typography to make them look different and attractive. But different and attractive catalogs donít really mean greater sales.
Being unique can help you though to stand out among other catalogs in todayís ever crowded mailboxes, but your catalog will not make the sale for you. You have to do the deal yourself. So before you get on with your creative style in creating your catalog, make sure that you, your designers and your printer know the rules in producing catalogs that sell. Your graphic designer and printer can help you save money if they know about printing presses and techniques and the fine touches needed to make your marketing material successful. As a technique to make your readers interested in your catalog, you can put your best selling or unique products in the upper right corner of every page of your catalog.
Doing so, you can encourage your reader to read through the entire catalog. You can also add order forms in your catalog that can be easily fill-up and mailed. Although few customers use order forms to mail orders, businesses and customers alike use them to organize their orders before calling or ordering online. And of course, four-color catalogs look better and perform better than one-color or two-color catalogs. But oftentimes, the sales do not justify the cost of four-color printing. So you might want to try other printing options that can still help set your catalog apart from your competitors. And keep in mind that no matter how much information you put in your catalog, it has to be legible and simple. Use headlines that quickly communicate your message to the readers. Nonetheless, there are words in the catalog that need to be presented in bolder or larger fonts. Do present them in a distinct type that will make them stand out.
And when it is time to create a new image for your business, make sure that you still hire designers and printers that can create a credible image for your company and your products or services.
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